What is Business Branding?

I will not give you the business definition, however, I can explain to you in layman's perspective.

Have you seen Coke? What about Mc Donalds? Perhaps, Nike or Apple.

Every time you see these symbols, we tend to associate it with core values or the quality of products or what we experience with the products. Now that is business branding.

It is not only the colors associated with the logo but as well as the services, products, and customer experiences at matters.

Symbols are associated with products, services, and experiences. Say, Coke what can you associate with Coke? Yes, sweet carbonated drinks. It seems to satisfy the thirsty.

What about Mc Donald? Yes, the french fries come to mind and hamburgers. They are yummy.

Nike? Yes, durable shoes that will last for years in use. Apple? Yes! quality Iphones like no other.

Make sense isn't it?

Not only that, the company's core values as well are embedded in services or products. Say, Shakey's, when late it free. Meaning, promptness is part of their core values-to serve fast like no other fast food chains.

Now that you know these. What companies that delighted you the most as customer or consumer?

Once again, that is business branding.

#businessbranding #businessbrands #corevalues